ONE+K brand identity package
I produced the creation of a new fresh brand identity package for ONE+K including logo, business cards, letterhead, social media, website update, and office signage.
1K Studios had it’s start as an agency in the entertainment space but over the years they had pivoted to a full service agency and needed a brand refresh to reflect their new positioning.
The objective was to give the company a modern bold look to support their new tagline “Turning Consumers Into Fans”. Further, “Studios” was dropped from the name as it no longer accurately reflected the direction of the company as it had expanded into providing full service campaigns for games, technology and retail industries. 1K was then spelled out as ONE+K to give the name a more substantial presence.
Along with creating a new wordmark a symbol was created to help further identify the brand and it allowed use as a decorative element. The 3D graphical symbol provided a nice allusion to the amazing 3D animated work done by ONE+K.