For Hello Hero the goal was to help Fincon introduce their successful mobile game to the US.
As an Executive Producer at ONE+K, I worked with our Director of Brand Strategy to create design assets needed to help game developer Fincon launch Hello Hero, a free to play mobile RPG game, in western markets. Previously they had enormous success in Korea and now wanted to expand into the US market. We essential were their US extension to help market and brand their U.S. launch.
I produce a rebranded logo, keyart, and design assets for promotion events. As a result we were awarded Silver winner in the BEST PRODUCT LOGO DESIGN category at the 2014 Game Marketing Summit.
– PAX Prime Hello Hero event booth
Logo Design – Before
Logo Design – After
One of the fun and unusual parts of the campaign was the opportunity to produce designs for several new wacky characters for Fincon to include in the US version of the Hello Hero mobile game.