I led creative teams to achieve strategic marketing goals for Hulu Originals and the Hulu brand.
I partnered with Marketing, Sales, Integrated Marketing, Ad Research, and creatives to execute high quality design, video, and rich media assets to promote Hulu Originals and the Hulu brand.
As a creative Project Producer at Hulu I oversaw the creative execution of key art, teasers and trailers, digital banner ads, emails, print and event materials, and static images for Hulu.com as well as partnerships such Xbox, Roku, and Samsung.
I worked on such titles as:
The Looming Tower
An Emmy nominated limited series featuring Jeff Daniels, The Looming Tower follows the investigation up to the event of 9/11. I helped oversee the execution of the marketing campaign. This included managing designers and working with video producers and art directors to deliver exceptional creative for RM (email), Trailers, social media content, premiere event materials and posters. I also produced a FYC Book and the creation of partnership assets such as promotional images to be featured on Amazon, Roku, Xbox, and Samsung smart TVs.
March of the Penguins 2: The Next Step
March of the Penguins 2: The Next Step is a sequel to the Oscar-winning 2005 documentary that gives a glimpse into the world of the Emperor penguin, featuring voice over from Morgan Freeman. I managed the creation of the digital banner campaign, email, OOH, Social Media content as well as Print and Event material such as posters, feezer bags, and POS freezer clings.
At launch March of the Penguins 2 was the number 1 movie on Hulu ALL WEEKEND.
Castle Rock is a new horror series on Hulu based on the Stephen King multi-verse. Working with internal and external creative teams I led the execution of digital, email, and partnership marketing video and static assets as well as assisting the creation of a trailer for the Superbowl.